The Public Relations Consultants Association of Nigeria (PRCAN) has commended Chain Reactions Africa and Integrated Indigo for their outstanding achievements at the 2025 SABRE Awards, one of the foremost global platforms celebrating excellence in public relations and strategic communications.

The agencies, Chain Reactions Africa and Integrated Indigo, in partnership with prominent international brands and government institutions, earned top accolades across several categories. Their performances not only showcased creativity and impact but also underscored Nigeria’s growing prominence in the global communications space.

Out of thousands of submissions from across Europe, the Middle East, and Africa (EMEA), Nigerian campaigns distinguished themselves by clinching five SABRE Awards, marking a significant milestone for the country’s PR industry.

Chain Reactions Africa clinched a Diamond SABRE Award as Company of the Year for the Indomie Heroes Award; an award that recognises the organisation that has demonstrated the most impressive reputation management over the past year.

The agency also won the SABRE Award for Superior Achievement in Research and Planning with the Odour Pandemic campaign for Nivea which was given for excellence in insight-led campaign development and execution.

Two other awards swept by the agency were for Odour Pandemic, celebrating outstanding public relations efforts in the healthcare sector; and Striking Gold, a campaign by the Federal Ministry of Art, Culture and Creative Economy (FMACCE) in the public sector/government category. This was awarded to Chain Reactions for impactful communication that bridges government policy with public engagement.

The award won by Integrated Indigo was in the financial communications category. It is the Nigerian Breweries Rights Issue campaign which was honoured for effective financial communication strategy and execution.

Speaking on the historic wins, Dr. Nkechi Ali-Balogun, chair/CEO of PRCAN, said: “These awards are not just wins for the agencies and their clients, but a national triumph. They showcase the creativity, strategy, and global relevance of Nigerian public relations. We commend Chain Reactions Africa, Integrated Indigo and their clients for flying the Nigerian flag high and setting a new benchmark for excellence in the African communications landscape.”

She noted that the wins reflect the transformative role of strategic communication in enhancing brand equity, influencing public policy, and solving societal problems.