X3M Marketing Ideas Group, one of Africa’s leading creative forces on the global stage, has appointed Adenike Odutola as new head of Global Expansion.

This was announced by the Group CEO of X3M Ideas, Steve Babaeko, recently.

In a LinkedIn post, Babaeko said as the Group continues its drive as one of the continent's leading forces in creativity, “it becomes increasingly important to entrust this mission to people who not only understand our vision, but have lived and built it with us.

“It is with great pride that I announce that Adenike Odutola will now be leading our global expansion drive.

“From playing a pivotal role in setting up our operations in Johannesburg and Zambia, to consistently demonstrating a deep understanding of cross-border growth dynamics, Adenike has been a quiet but powerful force behind some of our most strategic milestones. Her recent Stanford certification in Mergers and Acquisitions further reinforces her readiness to steer this next phase of our journey.”

According to her LinkedIn page, Adenike is an ambitious Agile practitioner with background in Marketing Communication, Brand Management and Advertising.

The new responsibility is not just a recognition of past performance, but a bold vote of confidence in Adenike’s ability to help X3M Ideas break new grounds across key international markets.

While congratulating Adenike on this new and exciting chapter, Steve has no doubt she will make the Group proud.